https://brandnotomy.com/Taking brands apart. Understanding what works.enhttps://brandnotomy.com/journal/how-chinese-brands-changed-the-competition/https://brandnotomy.com/journal/how-chinese-brands-changed-the-competition/A sourced account of Chinese brands since 2022, across cars, skincare, cleaning, 3D printing, drinks and collectibles, built from campaign evidence and company filings.Tue, 10 Nov 2026 00:00:00 GMTCampaignshttps://brandnotomy.com/journal/attention-is-not-persuasion/https://brandnotomy.com/journal/attention-is-not-persuasion/A campaign can hold the room without changing anyone's mind. How to separate being noticed, being understood, and giving someone a reason to choose.Mon, 09 Nov 2026 00:00:00 GMTAudiencehttps://brandnotomy.com/journal/a-baseline-changes-the-story/https://brandnotomy.com/journal/a-baseline-changes-the-story/Before calling a creator's campaign post a success, ask what normally happens. A practical way to choose comparisons without turning them into causal claims.Mon, 09 Nov 2026 00:00:00 GMTMethodshttps://brandnotomy.com/journal/duolingo-made-the-audience-part-of-the-plot/https://brandnotomy.com/journal/duolingo-made-the-audience-part-of-the-plot/The Dead Duo campaign connected a public story to a familiar action inside the app. What that structure suggests, and what the published figures cannot isolate.Mon, 09 Nov 2026 00:00:00 GMTCampaignshttps://brandnotomy.com/journal/michael-cerave-gave-the-joke-a-job/https://brandnotomy.com/journal/michael-cerave-gave-the-joke-a-job/CeraVe's 2024 Super Bowl campaign made a celebrity rumor resolve into a product message. A close look at the sequence, the roles, and the evidence limits.Mon, 09 Nov 2026 00:00:00 GMTCampaignshttps://brandnotomy.com/journal/the-creator-is-not-the-customer/https://brandnotomy.com/journal/the-creator-is-not-the-customer/A creator's identity is only the beginning of audience fit. Look at who watches, why they return, and what they ask when a product enters the conversation.Mon, 09 Nov 2026 00:00:00 GMTAudience